Welcome to by blog! I’m Elina Koivumäki, a Finnish lawyer with 17 years of experience within legal business. I write my blog currently in Finnish only (after a long consideration!). My other texts in English can be found on Twitter and on LinkedIn.

My blog texts focus on legal issues related to sales, marketing, data protection, e-commerce, consumer protection, social media, copyright and trademarks. In addition, I write about customer experience in general as I consider that as one key element to a successful business.